{pdf download} What is Marketing? by Alvin J. Silk

What is Marketing? by Alvin J. Silk

• What is Marketing?
• Alvin J. Silk
• Page: 224
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781422104606
• Publisher: Harvard Business Review Press

Download What is Marketing?

Scribd download books What is Marketing? FB2 DJVU 9781422104606 English version by Alvin J. Silk

Overview

This book explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. The book is organized according to the design of the first-year marketing course in the two-year MBA program at the Harvard Business School. Each chapter of the book is written by HBS faculty and used by MBA students in preparation for classroom participation. The book consists of three parts: the analysis of marketing opportunities, the formulation of marketing strategy, and the execution of that strategy. Read More Show Less

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